What is wrong with Samsung smartwatch? How to make smartwatches really fly?
Samsung says it has sold 800,000 of its widely panned Galaxy Gear smartwatches. At least, that’s the word from Reuters. What is Samsung doing wrong? And why this segment didn’t took off yet?
Smartwatches won’t sell until someone figures out what they’re for. The title of today’s article in Wired speaks for itself. So, what are smartwatches actually good for?
Principially, there are two main use cases in which smartwatches have definitely its place on the market - and in our lives:
- First, the display of smartwatches can be put into our view much easier than display of any other consumer device, and this is true even in situations when our hands are busy doing other things. Smartwatches are unique in this aspect, comparable only to smart glasses, which however don’t really exist on the market yet.
- Second, the act of glancing at our watch is a commonly accepted social custom, while the act of removing our smartphone from the pocket and looking on it during conversation is (still) perceived as rude. Here again smartwatches take the lead over smartphones, tablets and other devices.
In other words, smartwatches definitely have place in our world, but only if they are designed with respect to these limitations.
Those manufacturers who will keep in mind the rules above are on the right way to succeed - and will sell billions of devices instead of just hundreds of thousands.